I’ve been doing some retail therapy on Amazon recently. Yeah, I bought some bio-degradable bin liners, some low energy light bulbs and a replacement nozzle for my hosepipe. I’m a big spender and nothing gets my juices going more than purchasing essential household items. I was so excited I even shared my purchases on Facebook, as Amazon suggested.
Trouble is, Amazon is now sending me emails, trying to tempt me to spend some more cash. You might like to buy … some more light bulbs. Well no, I now have a year’s supply in my cupboard. Customers like you bought … another replacement nozzle for my hosepipe. Seriously? One was enough to satisfy my most rampant hose-orientated fantasies, thank you very much.
So, I think we can see the flaw in Amazon’s Recommendation system. It’s not hard to spot. Even my biodegradable bin liners could have worked it out. The puzzle is, why can’t Amazon?
Amazon’s a huge multinational retailer. It makes big bucks out of recommending stuff to its shoppers. Why can’t it make a minor adjustment to its Recommendation engine to exclude crap that we occasionally need but don’t actually want to buy?
It’s a mystery to me, but something that Amazon would be advised to spend some time considering. After all, investors who buy Amazon stock might alternatively like to buy Google, Microsoft or Apple.