When I started blogging, I told all my friends about my blog and I shared my posts on Facebook. But sadly my friends had zero interest in reading my innermost thoughts, feelings and desires. Not even my mother read my blog. Reader, I wept.
However, after a few posts I noticed something very interesting. Complete strangers were reading my blog posts and liking them. Some liked my blog so much that they even followed it. I was a celeb!
At first, I would gain typically one new follower for every post I made. Progress was slow. But after 100 posts, I again noticed something interesting. Now I was gaining two or three new followers every time I published a post.
Now, after 150 posts, the number of people following my blog grows by 10 to 20 for every post I make and I’m on track to hit 1,000 followers by the end of this month.
If you’re hot on maths (or math, as my American fellow bloggers like to say), you’ll recognise this as exponential growth. The cool thing about exponential growth is the way it keeps getting better. Yay! Soon the entire blogging universe will be mine. Mwah, hah hah!
So the key to success in blogging is patience.
Hold on. I know what you’re thinking. You’re thinking I pulled the wool over your eyes. I didn’t really explain just how this exponential growth takes place. What is the secret?
The secret is that there is no secret. I’m not doing anything now that I wasn’t doing at the start. I write articles that interest me, and I write to the best of my ability. I add tags to each post and I share them on Twitter. I no longer bother to tell my friends about them or to share my blog on Facebook.
Instead, my followers promote my blog on my behalf. They share it on Facebook. They tweet it. They Google Plus it. They like it, they reblog it and they leave interesting comments. That’s why the growth is exponential. The more followers you have, the more they share it and the faster your blog grows.
I can’t promise that your blog will grow at the same speed as mine. It may grow faster or it may grow slower. But I promise you that if you persist and have patience, then your blog will grow.